Hello! You're receiving this newsletter because you have been one of the 600+ participants in one or more of 56 webinars the news training team has hosted since January. Each month we will provide a 'best hits' of station spotlights from our blog
, a quick look at trainings you can join this month and a behind-the scenes look at the team.
What do you think of this newsletter? Feedback is greatly appreciated at firstname.lastname@example.org
This month KUNC
(pictured, photo courtesy of Jim Hill
) out of Northern Colorado, and KETR
in Northeast Texas, offer two case studies that demonstrate the importance of leveraging digital assets for news reporting.
KUNC ON FIRE
KUNC's online traffic skyrocketed (1500%) amid the worst forest fires in Colorado's history. How did they do it? Editorial Specialist Ki-Min Sung
explains what KUNC did right, including posting web-first stories, creating engaging content, and providing valuable and timely news to their community. Read more here
KETR'S VIRAL BUFFALO
Livestock is big news in Texas, especially when an animal turns up dead. So when a rare white buffalo was found slaughtered, KETR News Director Scott Harvey
jumped on the story. The web-first coverage delivered a surge in traffic and solidified the stations commitment to digital news. To read how they did it, go here.
The NPR Digital Services Editorial Training team has more than doubled over the past several months; allow us a moment to introduce ourselves. This month, we highlight our newest team member, Teresa Gorman.
Teresa joined the team in June as a Digital News Specialist. She works on the news training team sharing best practices around creating compelling local content online. Prior to joining NPR, Teresa was social media editor at PBS NewsHour
, where she played a leading role in shaping NewsHour's social media, outreach and engagement strategy.
In between cups of coffee, we asked Teresa some questions:
What's the latest book you read? Bossypants
by Tina Fey.
Macaroni and Cheese, as evidenced by my (alarmingly) robust Pinterest board
Exploring Boston (I just moved here from DC), hanging out with my large family [ED: Teresa has 9 siblings!], helping plan the Twitter chat #wjchat
, and, once in a while, unplugging
What’s on your phone homescreen?
Favorite app on your homescreen?
Maps, because I am directionally challenged. For fun, I'm enjoying Instagram right now. Some news outlets are doing interesting experiments there.
Interesting experiments, eh? Go on….
Some of the big hitters
to check out are the Wall Street Journal, Washington Post, ABC News, NBC News, and of course NPR,
just to name a few. Stations are experimenting there, too, including KPCC
Plus it gives a nice visual look into the everyday lives of the people I follow, from close friends, to public media types such as Ari Shapiro
on the campaign trail. Eric Athas has a great list of third party Instagram apps here.
Photo courtesy of Teresa Gorman
You are here because you have participated in at least one of our online webinars, but do you know about our other training options? We offer several training plans to choose from, depending on your station’s size, capacity and digital ambitions. You can watch a webinar from the comfort of your desk, attend an 11-week intensive online program, which kicks off with a three-day leadership conference in DC, and/or have us come to your station for a week of on-site training. For more information email Kim Perry
and/or read Everything You Need to Know About Knight Training
. (Pictured: participants from the inaugural 11-week session. Photo courtesy of Kasia Podbielski)
Stay tuned for more information about upcoming webinars on our blog
, and email
us ideas for topics you would like to see covered.
Top 5 Most Attended Webinars (of 2012)
Melody Kramer of Fresh Air on the Digital Life of Shows
Metrics and User Behavior (because of proprietary information included in this webinar, you must login to nprstations.org to view it.)
Social Media Tools for Locating & Backgrounding People
Backgrounding Individuals & Uncovering Public
The 7 Steps to Twitter Dominance