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New Frames are Coming Soon!

Introduction
I am very excited to share our new designs with you and our story behind them.

The first new frame I’m going to introduce is called the HEDY, inspired by the beautiful Hollywood actress Hedy Lamaar. 
I had the idea for the frame while researching styles from the late 1940s and early 1950s, when Hedy was trial blazing her Hollywood career. 

We chose to honour and celebrate HEDY in particular because of her exceptional hidden talents!
 
Not only was she regarded the most beautiful woman of her time, but rumours suggest that she even inspired Disney's Snow White character.  She was indeed an amazing actress, and producer of some of her later films.

Outside her celebrity status HEDY was an avid scientist, inventor and master of physics!
 
To think you can read this email based on one of her inventive and brilliant ideas of frequency doubling that gave birth to Bluetooth and WIFI technology is even more amazing!
 

Ideas For Frame Design

I didn’t want to just look at old photos of HEDY and adapt something she wore in a film or a fashion shoot. It had to be original, and authentic.

Non Negotiatiable Requirements

To be a JOIUSS design it has to stand out. No wallflowers allowed amongst the JOIUSS clan!

The colours have to be vibrant and if we can squeeze in some shimmer then we MUST.

I also wanted to bring in a crystal-clear frame to the collection.

There would definitely be a PINK version because I listen to many of you that love all things pink. Mentioning no names Danielle in Italy 🤣

This frame also has to be smaller for our petite followers, you now have a frame that will fit you and is unmistakenly JOIUSS!

Vintage Inspiration
There was a shape that really caught my eye while searching and would be relatively easy to replicate.

But then that would not be JOIUSS, we needed to bring it back to life in a unique and modern way.

I generally sketch out my ideas first and then revisit them on another day to make sure it has the right edge I’m looking for. 

It is hard to explain but I just search for that internal message that knows it’s just right.  I also leaked some of the designs into our social media stories and your feedback really helped me too!

There was a problem with the shape I came up though to look perfect we had to get a a little inventive!

Instead of altering the shape I loved, I decided to add some nose pads to the acetate frame and the HEDY was born.  HA we ticked all the boxes getting inventive, just like the real HEDY!

Choosing the Material & Colours

This was easy for the first two as I wanted a solid colour base and some GLITTER!

For the third, I was looking for a crystal acetate and introduce some shimmer to it.  A little more challenging to find.
 
Decorations

Hedy wore some of the most expensive jewellery of her time and we wanted to reference her frequency doubling scientific breakthrough.
 
After some thought and viewing lots of 50s images the double bow kept popping up on clothes everywhere.

Cheeky, fun and playful, I was SOLD!
 
We also added two rows of diamantes (to reference the doubling technology) around the JOIUSS branding to add a little sparkle too!
 
I welcome you all to the HEDY frame.
Hedy Black Glitter
Hedy Black Glitter
A stunning black and clear funky cat-eye frame, shimmering with silver glitter and two cheeky double silver foil bows added to the edge of each brow. 

The side arms' showing two rows of sparkling diamantes set in silver beds surrounding the JOIUSS branding.
Pre-Order Details
Hedy Pink Glitter
Hedy Pink Glitter
A cute misty pink funky cat eyeglasses frame, shimmering with rose gold glitter and two cheeky double foil bows added to the edge of each brow.

The side arms showing two rows of sparkling diamantes set in rose gold beds surrounding the JOIUSS branding.
Pre-Order Details
Hedy Clear Rainbow
Hedy Clear Rainbow
A cute misty pink funky cat eyeglasses frame, shimmering with rainbow colours and two cheeky double foil bows added to the edge of each brow.

The side arms showing two rows of sparkling diamantes set in silver beds surrounding the JOIUSS branding.
Pre-Order Details
NEW COLOURS COMING SOON!

The next email will contain details of FOUR new colours we are launching for our best selling styles!

Email to be sent out in a few weeks time with all the JUICY details!
For now, I hope you love the behind the scenes view our our design process and like us, love the new HEDY frames.

I simply can't wait to see all the amazing pictures of you all wearing them and sharing with our growing community!

Warmest Regards

Paul Gibson
Founder
Copyright © 2021 JOIUSS (c/o Fan Frames Limited, All rights reserved.


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