I had the idea for the frame while researching styles from the late 1940s and early 1950s, when Hedy was trial blazing her Hollywood career.
We chose to honour and celebrate HEDY in particular because of her exceptional hidden talents!
Not only was she regarded the most beautiful woman of her time, but rumours suggest that she even inspired Disney's Snow White character. She was indeed an amazing actress, and producer of some of her later films.
Outside her celebrity status HEDY was an avid scientist, inventor and master of physics!
To think you can read this email based on one of her inventive and brilliant ideas of frequency doubling that gave birth to Bluetooth and WIFI technology is even more amazing!
Ideas For Frame Design
I didn’t want to just look at old photos of HEDY and adapt something she wore in a film or a fashion shoot. It had to be original, and authentic.
Non Negotiatiable Requirements
To be a JOIUSS design it has to stand out. No wallflowers allowed amongst the JOIUSS clan!
The colours have to be vibrant and if we can squeeze in some shimmer then we MUST.
I also wanted to bring in a crystal-clear frame to the collection.
There would definitely be a PINK version because I listen to many of you that love all things pink. Mentioning no names Danielle in Italy 🤣
This frame also has to be smaller for our petite followers, you now have a frame that will fit you and is unmistakenly JOIUSS!
There was a shape that really caught my eye while searching and would be relatively easy to replicate.