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Hello Friends,
April's been a full-on month. From ongoing news around global oil shortages to food insecurity, and climate disasters, we honestly have a hard time catching our breath. Add to that, the latest IPCC report on mitigation made for some grim reading where the UN secretary-general outspokenly lambasted world and business leaders for saying one thing while doing another - basically calling them a bunch of liars. And he's right.
Despite this, we kept calm and carried on with the inaugural ZFP #Eat4Earth campaign which came and went as a collective exercise. Not only was it a test of the times to raise $$ despite the various challenges HK was facing, but it allowed for creative ways for our week-long partners (thank you!) to share the cause for regenerative solutions on their platforms.
Furthermore, we’ve been bustling with excitement fielding applications from the farming community who are currently applying for the first-ever Restore Fund in Asia! The fund itself will provide farmers with the tools, knowledge, materials, and resources to shift to regenerative practices on their farms, for the primary purpose of increasing soil health.
Why? Because soil is one of the most overlooked and undervalued natural resources in the world. It's because of earth's soil, that's why we have been able to produce 95% of what we eat. Tragically, it's also because of the way we grow food, that 40% of all global land is now already degraded.
So although Earth Month is over, let's continue to work together to let our governments and business leaders in Asia know that urgent action is needed for soil conservation - in particular regenerative agriculture. Because protecting and restoring degraded agricultural land provides untapped potential for reducing and sequestering carbon emissions.
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