New Youth Engagement Activity on CounterTobacco.org!
Focus on Big Tobacco: A Point of Sale Photovoice Project
Photos and visuals offer advocates a powerful tool to show others with decision-making power what the tobacco industry is doing at the point of sale. This guide uses the photovoice technique to expose the marketing strategies used by Big Tobacco and, by involving youth in the documentation process, to educate communities about the risk of this marketing. Education about the problem and exposing the industries' tactics are critical components to help tobacco control advocates build support for and enact health-promoting policy interventions.
Each month on CounterTobacco.org, we'll be posting a summary of the latest research, reports, and news stories on counteracting tobacco product sales and marketing at the point of sale (POS). Keeping up with what's happening in the POS movement all across the country can help you choose policies and strategies that work best for your community. New research can provide support for your work and evidence for the importance of the "War in the Store." Have a story you don't want us to miss? E-mail it to us! Read the first installments of the "News and Research Roundup" from October and November and look for the latest to be posted soon.
STARS: The Standardized Tobacco Assessment for Retail Settings
Data collection made easy! STARS is a store assessment tool designed for for practitioners to inform state and local tobacco control policies for the point of sale. This user-friendly survey can be filled our by professionally trained data collectors, as well as self-trained youth and adults.The STARS form and training materials resulted from a collaboration of SCTC researchers with stakeholders from five state health departments, the CDC, and the Tobacco Control Legal Consortium. The assessment items (e.g., price, product promotions) were selected exclusively for their policy relevance; no items function as compliance checks for federal regulations. Download STARS today, and find out what youth see at stores in your community!