E-cig prices drop, but profit margins stay high
While many cigarette prices are set to rise, retailers are seeing a drop in e-cig prices
. Industry analysts indicate that these lower prices along with the 'terrific eye-appeal' of new packaging (that mimics the packaging of traditional cigarettes) are helping the category grow. According to Wells Fargo
, retail sales of e-cigarettes produced about $300 million in 2012 and strong growth is projected for 2013. Cheap and profitable-- seems like a story we've seen before...