In Tobacco Control Network's latest podcast, our own Allison Myers (Counter Tools Executive Director and CounterTobacco.org Co-founder), Cassandra Stepan (Minnesota Department of Health), and Derek Smith (San Francisco Department of Public Health) discuss the role of community engagement in different state and municipal point of sale policies, as well as how their implementation can fit in to larger comprehensive tobacco control efforts. Listen in here.
New Documents from Campaign for Tobacco Free Kids to Counter Misleading Industry Claims on the Impact of Local Policies the Point of Sale
Point-of-sale policy activity is growing at the local level all across the country. As part of efforts to oppose this momentum, the National Association of Tobacco Outlets (NATO) and cigar and smokeless tobacco company Swedish Match recently launched a website known as TOTAL (Tobacco Ordinances: Take Another Look), which provides retailers with misleading arguments and information on the impact of local ordinances at the point of sale. In response, the Campaign for Tobacco Free Kids created issue-specific documents to help POS tobacco control advocates counter the industry’s false claims. The documents can be found here and include:
CounterTobacco.org's latest "News and Research Roundup,"a monthly summary of the latest POS research, reports, and policy news is out. Highlights:
Policy News: Pharmacy Tobacco Ban in Rockland County, NY
The Rockland County Legislature voted unanimously to approve a ban on tobacco sales in pharmacies and stores with a pharmacy counter, becoming the first county in the state of New York to do so and joining over 150 localities across the country.
The measure was introduced by Legislature Vice Chairwoman Nancy Low-Hogan, D-South Nyack. As reported in the Clarkston Daily Voice, she said, “It doesn’t make sense that a place we go to pick up a prescription or other item intended to boost our health would also be a place that sells a product that can damage our health.”
Using a regression model and data from the National Youth Tobacco Surveys from 1999-2013, researchers estimated that the 2009 ban on flavored cigarettes reduced the probability of becoming a smoker among youth by 17% and reduced the number of cigarettes smoked by youth smokers by 58%. However, the ban was associated with a 45% increase in youth use of menthol-flavored cigarettes, which were excluded from the ban, as well as a 34% increase in youth cigar use and a 55% increase in youth pipe use. While these numbers suggest that many youth tobacco users substituted another product for flavored cigarette, overall, there was a 6% decline in the probability that youth would use tobacco.
Smokers who live in neighborhoods with more POS cigarette price promotions were more likely to report financial stress. Previous research has found that smokers with financial stress are less likely to successfully quit or attempt to quit smoking. The authors suggest that greater exposure to POS cigarette price promotions may make it harder for smokers to quit.
The FDA’s “The Real Cost” youth-focused national media campaign potentially prevented 350,000 youth ages 11-18 from smoking during 2014-2016. High exposure the campaign was associated with a 30% decrease in risk for smoking initiation.
Kick Butts Day is an annual day of activism that empowers youth to speak up and seize control against Big Tobacco. Do you have your event planned yet? Our Youth and Community Engagement Activities make great projects. Tune in to Kick Butts Day webinars to learn how to plan and "supercharge" your event (next one is March 8th).
Taking Down Tobacco: Online Youth Training Program
Taking Down Tobacco is Campaign for Tobacco Free Kids' new FREE online training program, and is now live!
Youth advocates are an essential voice in the fight against tobacco. Taking Down Tobacco is a comprehensive youth advocacy training program created by the Campaign for Tobacco-Free Kids in partnership with the CVS Health Foundation. This initiative educates and engages youth through online and in-person trainings. It provides introductory training for youth new to the fight against tobacco and advanced training to help young leaders take their advocacy to the next level (look for a POS module coming soon!).
Geared toward middle and high-school students, Taking Down Tobacco empowers youth to create change in their schools, communities and states and help #BeTheFirst tobacco-free generation. Visit www.takingdowntobacco.org to get started!
New Media and Awareness Campaigns
Truth Initiative's New #STOPPROFILING Campaign
Watch the Grammy's? If so, you may have seen the Truth Initiative's new campaign about tobacco as a social justice issue. The group has two new TV ads, one that highlights the greater density of tobacco retailers near schools in low-income areas, and another that highlights the disparate amount of POS tobacco advertising found in black neighborhoods (up to 10 times more than in other neighborhoods!). Watch below, and learn more about disparities in POS advertising and retailer density.
Minnesota Launches New Anti-Tobacco Campaign Fighting Youth Focused Ads
ClearWay Minnesota, an independent, nonprofit organization dedicated to reducing tobacco use, launched an ad campaign called "Stop the Start" that hopes to end smoking for good. One of the ads is called "Cowboy Boy Star" and explores Big Tobacco's use of marketing tactics aimed at youth including coupons, social media, and concert promotions. Another new ad, "Train," highlights why Big Tobacco work to attract new "replacement smokers," because more their products kill more than half of their users. The ads will air on TV across Minnesota and will also be translated into print, radio, online and transit ads. Learn more and see the ads at www.stopthestartmn.com.