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New FTC Report: Tobacco Industry Spends $6.9 Billion on Point of Sale Promotions!

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Domestic Cigarette Advertising and Promotional Expenditures at the Retail Point of Sale 2009 and 2010

Point of sale advertising and promotional expenditures

Tobacco companies spend an overwhelming majority of their advertising and promotional budgets at the point of sale, according a new FTC report.
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The point of sale is a critical avenue for tobacco control.

In the Federal Trade Commission’s (FTC) new Cigarette Report, tobacco companies spent a full 84.6% and 86.6% of their total advertising and promotional budget at the point of sale alone.

Price discounts intended to reduce the cost of tobacco products to consumers, an important point of sale strategy, is by far the largest spending category across all categories considered.

With the tobacco industry wielding its influence and dollars at the point of sale, policy change at the federal, state, and local levels are critical. Learn how your organization can support such change and explore policy solutions on
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