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May 4, 2016

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Alberta Beef Producers statement on Earls news release

Alberta Beef Producers (ABP) is pleased to see the announcement that Earls restaurants have listened to Albertans and will bring Canadian beef back to their restaurants. This is a positive message to Alberta cattle and beef producers and a good first step toward putting Canadian and Alberta beef back on their menus and in their words, making this right. Now, we are hoping Earls will fulfill this commitment to building the supply of Canadian beef for their restaurants.
We appreciate the effort that Earls made to meet with representatives of ABP, the Canadian Cattlemen’s Association, Canada Beef, Beef Cattle Research Council and the Canadian Roundtable for Sustainable Beef (CRSB). We think Earls understands the high standards of food safety, environmental protection, and animal care which cattle and beef are produced in Canada. They recognized the progressive work being done by the CRSB to develop a Sustainable Sourcing Framework that will support credible, transparent, and scientific communications with consumers about sustainable beef. We hope Earls will participate in the sustainability discussions at the CRSB and move toward using a Canadian verification that will enable them to serve more Canadian and Alberta beef.
ABP would like to thank the people of Alberta for their support of Alberta Beef and Alberta cattle and beef producers. We are proud of the beef produced here and are gratified that the consumers in Alberta share this pride and were prepared to take action in support of our industry. Thank you Albertans for your loyalty.

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