We hope you've had a lovely start to 2018, it's going so fast already! As we previously mentioned, we will be continuing this year to circulate our newsletter topics through our team here at Web Key IT, so you will be hearing from someone different every month. We've had some very positive feedback on this newsletter style so look forward to continuing it on.
This month is our newest employee's turn, let me introduce you to our lovely Christie O'Brien.
Christie only joined us in September last year, and works for us as a Website Analyst. Christie was introduced to the concept of website accessibility and inclusive design through a friend and it quickly became a passion for her. She is a Website Analyst at Web Key IT, performing technical audits on websites and mobile testing for apps. Christie has dealt with significant deafness in one ear for many years and truly understands the frustration inaccessible digital products. She is driven by her desire to ensure that everyone has equal access to online services. This month she will be discussing some issues with colour and branding that you may not have thought about before.
Colour Contrast and Branding
There are many things that occur in our day to day lives that stir up emotions and feelings; like how seeing a beautiful sunset can make you feel at peace, how the smell of a perfume can remind you of a loved one or a time and place you remember being, how watching someone, yet again, refuse to indicate before pulling out in front of you can fill you with blinding rage, and how the smell of fresh coffee beans can lead you to heaven and back as you pretend you don’t have a serious caffeine addiction (hey, I’m not judging here).
But what about colour? When you’re angry you “see red”, when you’re sad you are “feeling blue”, when you see someone walking across the street with a coffee and you are stuck at the lights you are probably “green with envy”. Colours are emotive, different colour combinations inspire different emotions in people, these feelings are not by any means universal as personal preferences and experiences will also have an effect but there is no denying the effectiveness of using colour as a marketing tool. Think of McDonalds, what colours come to mind when you think of that brand alone? Most of you will be thinking of yellow and red. What about Ford? They make lots of different coloured cars but you are probably thinking of the Blue badge, and Cadbury’s chocolate? We all know that chocolate is brown (or white) but most of us think of purple when it comes to that particular company.
Colour is an important part of creating a brand, companies spend a lot of money and resources getting their branding just right but, in the pursuit of the perfect colour combinations or even just personal preferences, are some companies excluding significant numbers of potential customers and clientele?
Colour blindness is not a topic most people think about but current figures show that around 1 in 10 men and 1 in 200 women are affected by colour blindness. These are staggering figures when you consider that these people are potential clients or customers. Do you want your brand seen by some people or by all? By limiting the scope of your brand you are limiting your potential customer base and profits however, with a little research and playing around with a colour contrast analyser, you can ensure that the colours you choose for your brand can be seen by as many people as possible and isn’t that what everyone wants? Colours invoke feeling and emotion, so choosing your colours carefully with colour contrast in mind will ensure that everyone is getting the message that you want to send.