Walk Every Street in Fitzrovia & A Free London Collectables Competition
View this email in your browser

This Poster Helped Name a London Area

It is quite well known that Fitzrovia gained its name from the Fitzroy Tavern and the artistic and literary crowd that hung out there and neighbouring pubs in the 1930s. The Tavern itself being named after Charles Fitzroy who began developing the area in the 1750s.

But I didn't realise until recently that the name "Fitzrovia" had fallen out of use during the 1950s and 60s and was only revived in 1973.

The excellent Fitzrovia Neighbourhood Association have the full story on their website.

"In 1973 the organisers of the first street festival in Charlotte Street wanted to create a title for the Festival. The name Fitzrovia Festival was suggested by Eric Singer a German immigrant who recalled the use of the name in the 1940s. So the name Fitzrovia came back into common currency reinforced by the annual Fitzrovia Festival and people now had a name from which to try to define their neighbourhood."

This poster was produced to promote the first annual Fitzrovia Festival and its beautiful design did much to publicise and popularise the use of the name.

I was lucky enough to find an original poster during my research for my new tour "Walk Every Street in Fitzrovia in a Day".

The designer of the poster was Nancy Fouts of Shirt Sleeve Studio. 

Walk Every Street in Fitzrovia in a Day

Saturday 5th July, 10am - 5.30pm

I have been running a "Walk Every Street in Soho" for a little over a year now. They are always popular and I really enjoy leading them so I have decided to move North of Oxford Street and add Fitzrovia to the repertoire.

During a truly unique near 10 mile walk you will discover all of Fitzrovia's 110+ streets, mews, courts and other thoroughfares. Along the route you'll hear dozens of stories that aren't in the guidebooks, meet some locals and visit some hidden places well off the tourist trail.

At the end of this walk you'll be able to say that you really have "done" Fitzrovia.

We meet just after breakfast and finish in the early evening in a pub. Along the route we'll be taking breaks for coffee, a pint or two and of course lunch.

The group size will be kept deliberately small, an absolute maximum of 16 people, to encourage a convivial and chatty atmosphere.

The walk is also not suitable for children, on account of the pub stops, so only adults over 18 can take part.

The route does contain many kerbs and narrow pavements and is not readily accessible to those with mobility impairments but please contact me to discuss possible adaptations.

The price for a full day is £35.

Meals and drinks are not included but there will be a couple of complimentary treats and a unique souvenir included in the price.

You can book tickets here.


Free Subscriber Competition

In 1950 Charles Skilton issued a classic series of postcards "London Life", you see all of these highly collectable cards on my blog

I am offering one reader the opportunity to win a full set ,complete with the original envelope they were issued in.

How to enter:

I am looking to develop my "Walk Every Street In .." series. I already offer Soho & Fitzrovia;which area should I offer next?
  • Covent Garden
  • Mayfair
  • Marylebone
  • St James's
Just click the link below to send me an email stating which of these four areas you would most like to obsessively walk in a day! 

I'll choose one entry at random on April 10th and post the cards worldwide to the lucky winner.

Whichever area gets the most votes will be the next "Every Street in ..." walk.

The competition is open to anyone who has subscribed to this newsletter by midnight on April 9th 2014.

Drinking London's History

I was planning a major new walk for this year, Drinking London's History. I've decided to put this on the back-burner for a while.

One reason for this is that it would have coincided with this excellent exhibition at the Royal College of Physicians.

"Bewitching Poison" runs until the 28th of July and is completely free. There is also a series of events including walks and guided tours to accompany the exhibition.

32 Londoners on The London Eye

On May 1st 2014 the London Eye will be set to a special slow rotation speed and each of its 32 capsules will be given over to a talk on a famous Londoner. The subjects will range from Thomas Becket to Joseph Bazalgette, from WS Gilbert to Ray Davies and from Queen Victoria to Zadie Smith.

The lecturers include former Mayor of London Ken Livingstone,  ex-Poet Laureate Sir Andrew Motion, film director Julien Temple, broadcaster Robert Elms and biographers Claire Tomalin and Kate Williams. I am really honoured to be joining such an illustrious list of speakers, I'll be talking about one of my London heroes Phyliss Pearsall, the A-Z pioneer.

Booking is still possible for some talks direct with the London Eye.


Upcoming Walks

Short Walks
Pub Walks
Longer Walks
If you have found anything useful or interesting in this irregular newsletter please help spread the word by sharing it.

If you prefer to unsubscribe please click the link and I'll never darken your inbox again, promise!

All the very best and hope to see many of you soon,

Forward to Friend
Copyright © 2014 Discovering London with Peter Berthoud, All rights reserved.

unsubscribe from this list    update subscription preferences 

Email Marketing Powered by Mailchimp