Lincolnshire has one of the highest levels of smoking in England. On average, every hospital in the county admits six people a day with smoking related illnesses.
In a pilot project, 10 long-term smokers were provided with an e-cigarette starter pack. After 12 weeks, four had succeeded in switching from tobacco to e-cigarettes and eight had cut down their tobacco consumption by a half or more.
They said that they were coughing less, breathing easier and felt more energetic. Better still, their sense of taste and smell was improved. Some reported that the move to e-cigarettes had saved them £50 a week.
Well done Lincolnshire. We can't wait to see how the county takes this forward.