Here is the storyline for life in 2014.
The first thing to understand is that we are living at a time when things are coming to an end. The best example is jobs. Good ones. You know, those professions you were taught to believe made for successful careers: lawyer, doctor, architect and so on. These are being phased out, employment-wise, because of the era we live in. You don’t need a lawyer to get a divorce or write a will or defend yourself for a speeding ticket. There are computer programs for that. You can build your own house with the right software. And let’s be honest: the Affordable Care Act is going to forever change the business of doctors and health providers.
Secondly, there may not be a slave class in the United States, but the illegal immigrant class takes that spot in our society by doing all the jobs that the rest of us feel are beneath us. We have MILLIONS of people on the unemployment rolls right now who would never clean a hotel room toilet, or collect garbage, or paint hallways in a new office building. I’m not judging anyone, I’m just telling the truth. And you know I’m right.
That collective sense of entitlement is one contributor to the economic doldrums we’re dealing with. There is no better example of full-blown, outright privilege than in Washington, D.C., where every politician walks around with the self-importance of a Harvard graduate, but the brainpower of community college dropout. Congressmen and women have no idea what work is, what bills are, how people make a living and what it means to pay taxes. The people who represent us at the very top of the political food chain have nothing in common with us. HOW CAN THAT NOT HAVE SERIOUS EFFECTS ON THE ECONOMY?
It isn't like any other economic crisis we've lived through, including the early 1980s. Or The Great Depression. There was no internet during The Great Depression. There weren’t people walking around talking and texting on handhelds. I guarantee you there were no “Public Storage” units holding people’s excess stuff in the 1930s. Video games? Latte Grande? Laptops and tablets with wireless capabilities? No, no and no.
What we have is immense change, plus laughable inability on the part of economists, politicians, big business, banks and Wall Street to hear the signal through the noise.
So how do we, people like you and me, deal with the insanity around us? The answer to that question is: the answer is changing. Or look at it this way. We’ve been on this road for a long time, but the road ahead is no longer a road. It’s barely a path disappearing into the woods
How does anyone make a living in this quagmire of cutbacks and lay-offs and higher taxes? We have to think. We’re going to have to use our brains. I hope I can, it’s been a while since I really had to.
Jobs and employment are going to go to people who do more than offer a service or supply a product that meets demand. This significant change in business relates directly to the one export the United States of America leads the world in. And what is that?
That is show business. And what is show business but the telling of a story in a unique, entertaining and conspicuous way? It isn’t just your product or service any more, it’s the story behind what you do, how you do it, why you do it and how it affects/helps people. That is how you will find new clients, drum up business and make yourself and your business successful.
Final point: part of your story is YOU – the kind of person you are, the way you treat people and the relationships you have. That might even be the most important chapter.
Come hear me tell my story at The Comedy Cabaret in Marlton, New Jersey, Friday and Saturday March 28 and 29. Tickets here.