Easy-to-swallow prescriptions to boost your fundraising program
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One of the questions I get asked most frequently when speaking at conferences or Fundraising Pharmacy training sessions is why I always recommend multiple mailings in a year. It’s not just people I meet who are new to direct mail or fundraising who ask. It’s a question that many seasoned fundraisers ask, too.
Effectively their queries boil down to this:
“Why not just send one highly effective and efficient appeal each year and be done with it?” read more