ESMA November 2021
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A warm welcome to our new Board members

Following the recent election, we are delighted to announce that ESMA has four new Board Members. Congratulations to Thomas Anker (UK), Beatriz Casais (Portugal), Giuseppe Fattori (Italy) and Carla Rodriguez-Sanchez (Spain) on their election. We are looking forward to working with you to develop the work of ESMA. Also a big thank you to all the candidates who stood for election. For those who were unsuccessful, we hope that you will continue to get involved in the work of ESMA.

News from the National Reps


Giuseppe Fattori, one of ESMA’s recently elected board members, has contributed a chapter on Social Media and Health Promotion for the recently published  book ‘Ethical Approaches to Marketing’.  This book seeks to demonstrate the potential for marketing and marketeers to make important contributions “on the side of the angels”.


The Whitaker Institute in Galway has been holding a serious of webinars to celebrate the 50th anniversary of the publication of Kotler and Zaltman’s seminal social marketing paper. The final webinar takes place on Friday 19th November and will feature two presentations:

  • ‘Arise Social Marketers, Planet Earth Needs You’by Professor Gerard Hastings
  • ‘Covid and social marketing, this much I know’ by Professor Alan Tapp.

If you miss this webinar or want to view the others in the series, please visit Whitaker Institute’s YouTube channel.

Some useful links

Here are some useful links to a range of European Social Marketing institutes.

New Key Concepts in Social Marketing Course Launched

On the 8th November, the iSMA, ESMA and other affiliated global social marketing associations, launched a high quality, low-cost introduction to Social Marketing course that reflects their endorsed concepts of social marketing and their application in a global context.

The course is delivered as a set of high-quality recorded presenter inputs combined with live Q&A sessions.

The three sessions cover:

  • The importance of adopting a citizen-centric policy and programme development and how Social Marketing can enable and enhance its delivery.
  • What Social Marketing is, its core principle and its key concepts.
  • The Social Marketing planning process and evaluation.

The course has been designed to appeal to a global audience with content focused on the application of social marketing in a broad range of fields including health, environment, social justice and social development reflecting the United Nations SDG’s.

Course fees have been designed to make the course accessible to a world-wide audience.

For information on the course and details of how to register, please check out the iSMA training page here.

Check out the iSMA training page

UNITAR resources

The United Nations Institute of Training and Research (UNITAR) has recently published some useful behaviour change e-learning resources, developed by Jeff French.
  • Social norms aimed at improving road safety: designing effective behaviour change campaigns
  • Designing and implementing campaigns in support of vaccination efforts to prevent and reduce the spread of COVID-19
  • Strategies for companies: Designing and implementing campaigns in support of vaccination efforts to prevent and reduce the spread of COVID-19
These courses are all free to join and you can find more details at
Find out more

SPARKS 2021 Conference

The 9th Annual SPARKS conference will be held virtually over the course of two days on Monday, December 6th and Tuesday, December 7th.

This year, social marketing experts from across the Pacific Northwest will speak on behaviour change related to some of the most urgent issues we face; discussing topics of public health, injury prevention, environmental health and protection, and community well-being. Early Bird discounted registration is open until 11:59pm, November 5th. Reserve your spot now!

Registration covers the entire two-day online event from 9am-1pm on December 6th and 7th.

Each day will include:

  • Live 20-minute presentations, with follow-up Q&A sessions
  • Networking "lunch" with an expert (no additional charge)
  • Time to network with others
  • Chances to win industry specific books
More details on the event's website

The 5th European Social Marketing Conference

Experience two days of engaging presentations ad workshops lead by professionals passionate about changing behaviour for social good in Europe. Join the largest showcase of social marketing best practice in Thessaloniki, Greece in April 6th-8th 2022.
The European Social Marketing Association and World Social Marketing invite you to Thessaloniki, April 6th – 8th 2022 to learn, share and network with others who are passionate about fostering positive behaviour change across Europe. The beautiful Thessaloniki is a World Heritage Site, which makes it a perfect backdrop for the 5th European Social Marketing Conference.
‘European Social Marketing: Addressing wicked problems in a rapidly changing world’
People, planet, systems and solutions
For the first time the conference will include four different themes, under which presenters have submit their work. In addition to the ten conference tracks, these over-arching themes will be the focus of conference content:
  1. People & wellbeing
  2. Systems and policy
  3. Environment & sustainability
  4. Future direction
Find out more and register

The XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022)

The XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) will be held in Braga, at the University of Minho (Portugal), on the 7th and 8th of July 2022. Beatriz Casais (one of the ESMA Board members) and Ana Maria Soares (University of Minho) are co-chairing this academic congress.

This edition’s main theme is ‘uniting marketing efforts for the common good: a challenge for four sectors’. Please consider submit your research on the topic of public and nonprofit marketing by 19 March 2022 for peer review.

You can find all the information about the event, the venue, registration and publication opportunities on the website of the congress.

We look forward to seeing you in Braga (Portugal) next July, for discussion about public and nonprofit marketing. Further, we kindly ask you to share this information with any other scholars of your network with research in the field.

For any additional information or question, please contact the co-chairs/local committee of IAPNM 2022.

Find out more and register

Tribute to Lynne Eagle

It is with sadness that we would like to inform colleagues that Lynne Eagle has died in hospital in her native New Zealand after a short illness. We know that the many thousands of people in the Social Marketing and wider marketing community will share our sense of profound loss of a highly valued, scholar, colleague and friend.

Please click here to read a tribute to Lynne.

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Compiled, written and edited by ESMA
Copyright © 2021 European Social Marketing Association, All rights reserved.

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