Learn more about changes to LinkedIn Company Pages
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LinkedIn Company Pages are Changing Please Take Note

When | April 14, 2014

LinkedIn recently announced that the Products and Services tab will be removed from Company Pages on April 14, 2014. Here's a FAQ overview for you or someone on your team.

What does this mean for you and your LinkedIn Company Page?

You now have 2 options:
  1. Share product and service information as a Status update on your company page
  1. Create a Showcase Page.
What is a Showcase Page?

Showcase Pages are:
  • Extensions of your Company Page
  • Designed to spotlight a brand, business unit, Product, service, or initiative.
Showcase Pages:
  • Highlight a product, service or brand
  • Builds a dedicated community to that particular service or brand
  • Let’s people follow that service or brand they are most interested in
When creating a Showcase Page, we recommend*:
  • Optimizing the text throughout the page
  • Posting high quality updates often (multiple times a week)
  • Growing your Follower base 
*These recommendations should help improve your SEO results.

Ex. LinkedIn Showcase Page
What are key features of a Showcase Page?
  • Distinct design includes a larger hero image.
  • Two-column feed design to highlight the most relevant content.
  • Attract a distinct set of followers to a dedicated page.
  • Deliver updates directly in the feed of your followers across mobile, tablet, and desktop.
  • Analytics*
*Showcase Page analytics and Company Page analytics are calculated separately.

Join us at our next LinkedIn Workshop | April 3, 2014

Are You Responsible for Business Development, Recruiting or Branding? Don't Miss Our Workshop—Build Your Profile, Network + Engagement.

Thursday, April 3, 2014 from 7:30 AM to 12:00 PM
Professional headshot included in registration.

Need help refreshing you Company Page?

We'll be happy to create and implement a strategy for your updated LinkedIn Company Pages.

Contact us today for more information.
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