In Memory of Peter Johnson, co-founder of Healthy Brains for Children
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The Year In Review and Looking to the Future

On May 26,  2013, longtime friend and co-founder of Healthy Brains for Children, Peter Johnson, passed away unexpectedly while canoeing on the Gull River with his grandson. Peter was instrumental in my life, singing with me for over ten years in the Harmony Engineers, singing with me in Rhythm of the Rails in Brainerd, MN, and standing with me in the journey growing Healthy Brains for Children from a thoughtful conversation in his living room in 2002, through the start-up in 2008, and into an organization that is having a worldwide impact.Thank you, Peter.Your legacy lives on in the lives of children born with an alcohol-free fetal development because of what we do.

The Peter Johnson Memorial Fund
Peter loved to call our organization "Healthy Noggins".  Donations to the Peter Johnson Memorial Fund will be used to sustain the first-of-its-kind My Baby's Breath Initiative
Every $5 you donate will provide an unborn child one day of alcohol-free fetal development!
Donate to the Peter Johnson Memorial Fund
Jody Allen Crowe, Founder, President/CEO
Newsletters have been the last thing on my mind over the past year.  It was a year of tremendous highs and excruciating lows.  As I write this, I reflect on the journey taken over the past year and look to the future with high expectations.

Prior to Peter's death, he and I were working on plans for expanding our initiatives.  What has followed is truly amazing.  From a single dispenser placed in one bar in Minnesota, Healthy Brains for Children is now impacting prevention efforts internationally.  Throughout this newsletter, you will see the scope of our impact across the globe.  And we did this with a budget of less than $25,000.  Just think what the future hold!

In this newsletter, you can read about our Think Before You Drink Initiative and how it is expanding internationally.  Our new initiative, My Baby's Breath, has potential to do the same.  You can read about it in our newsletter and in the links to news.  As of February 1, Healthy Brains for Children will be consulting with Alaskan officials as they develop a world's first statewide comprehensive FASD prevention plan.

As this year unfolded and with Peter’s passing, it became clear that one person was not going to be able to keep up with all that was happening.  In a casual conversation with Tom Frederick, the owner of Pub 500 where the first pregnancy test dispenser was placed, we found the answer.  Julie Frederick wanted to join our efforts.  What an addition to our efforts!  Our journey continues.
Julie Frederick, Executive Director

We are excited to introduce Julie Frederick, RN, MBA, as our new Executive Director.  Julie brings her national experience in the medical field and business world to our organization, as well as a passion to make a difference.
Julie received a Bachelor of Science degree from Minnesota State University Mankato and a Masters of  Science Degree from Cardinal Stritch University in Milwalkee, WI. Julie is currently a Business Administration Healthcare Doctoral Candidate at Walden University. Her nursing experience included Labor & Delivery, Nurse Manager, Director of Nursing, Healthcare consulting in electronic barcode medication delivery systems and working with local Universities and Colleges in designing and implementing Healthcare educational programs.
Julie is Adjunct Faculty for Minnesota State University – Mankato and is an active member of Sigma Theta Tau International and the American Nursing Informatics Association. Julie resides in Mankato, MN with her husband Tom. Tom and Julie own Pub 500, the first Bar in the world to place a pregnacy test dispenser in the womens bathroom. They have two grown daughters Kayla and Marissa They enjoy spending time with family and friends, traveling and enjoying the great outdoors.
Healthy Brains for Children is bringing the world's first My Baby's Breath breathalyzer project to the Brainerd Lakes area.  The focus of the project is on pregnant teenagers who are alcohol-involved. 

See the Brainerd Dispatch article announcing our initiative at

Money donated to the Peter Johnson Memorial Fund will provide the funding for this initiative.  Each $5 raised will fund one day of monitoring of a breathalyzer provided to a pregnant teenager, providing her with another tool to resist drinking alcohol while pregnant.  We ask you to be a part of this effort by committing to a monthly donation to the Peter Johnson Memorial Fund.
The First International Conference on Preventing FASD
Edmonton, Alberta, Canada

In July, I received an email inviting me to be a keynote speaker at the First International Conference on Preventing FASD being held in Edmonton, Alberta.  The Institute of Health Economics was hosting the conference, with representatives from 35 countries attending.  What a humbling and exciting opportunity.  I was one of the keynote speakers on the final day and was the first speaker to get ovations during my presentation.  I found out Healthy Brains for Children was considered a world leader in prevention due to our pregnancy test dispenser initiative.  People from around the world met with me to see how they could bring dispensers to their country.  Within days, I was inundated with proposals.  You can see my presentation at

Think Before You Drink Initiative
After the initial international media attention in July 2012, when we launched the first dispenser in a women’s restroom in a bar, we realized we needed to change our approach. For most of the past year, we were redesigning the dispenser and finding the right pregnancy tests that can be distributed internationally. 
In June, the Thunder Bay Chapter of Healthy Brains for Children Canada purchased the first dispenser in Canada.  That dispenser was placed in the Outpost Bar on the campus of Lakehead University and was revealed in September.  Here is my interview on the Canadian National News.
The Thunder Bay dispenser was the first.  As of now:
  • Four more communities in Ontario are planning launches with dispensers.
  • Government officials in the province of Alberta are considering a province-wide initiative.
  •  An influential group in British Columbia is working on a province-wide initiative.
  • We are in the planning stages of bringing the Think Before You Drink initiative to Arizona through the efforts of Kristina Strader, Peter Johnson’ daughter.
  • An organization in Delaware is purchasing dispensers and will be placing them in their community.
  • Maria Catterick, a leader in prevention efforts in England, announced a dispenser project in England.
  • Dr. Maggie Watts, a leader in FASD prevention in Scotland, announced the idea of bringing dispensers to Scotland.
  • As of February 1, Healthy Brains for Children will be contracted with the Alaskan State Senate to provide consulting services in the development of a comprehensive state-wide FASD prevention initiative that will include the Think Before You Drink initiative.
  • We will be working with Tina Chambers, PhD, UCSD to evaluate the effectiveness of the pregnancy test dispensers.
  • The project in Alaska will connect us with the University of Alaska, Anchorage through the evaluation process with Tina Chambers.
This initiative is growing rapidly.  We are now starting to see a much needed revenue stream that will help sustain the effort.
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Anne Archibald, Brainerd Area Chapter of Healthy Brains for Children and new Healthy Brains for Children board member, accepts a donation from Budd McCulloch, Manager of the College Square convenience store located near the Central Lakes College campus.  His store was the first convenience store with a pregnancy test dispenser in the women’s restroom.
Peter giving a wave as we head to Bemidji, MN to a Rotary Conference with our prevention message.
Thunder Bay Chapter of Healthy Brains for Children, Canada is making waves on the shores of Lake Superior.
The first pregnancy test dispenser placed in the Outpost Bar on the Lakehead University in Thunder Bay, ON.  Marilyn Leiterman, left, HBC Thunder Bay Chapter president led the effort.
The Brainerd Area Chapter of Healthy Brains for Children held two Pregnant Ladies Night Out in 2013 and have raised local funds to hold two in 2014. Each time, they have held the event in a different community.
The Brainerd Area Chapter of Healthy Brains for Children provided the prevention message for the fifth year at the Crow Wing County Fair.

Do the PT

Introduced at the International Conference
September, 2014
What if, in five years, our responsible drinking has changed to “Who is the DD and did the gals PT?”

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