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Hi <<First Name>>

When is it too late to say 'Happy New Year'? Probably by the first day in autumn. I am sure most of you have shaken the sand from your shoes, packed your togs away and knee deep into another fun filled year of change (and hopefully less uncertainty), business confidence is up and new projects are already half way through to completion. 

Having returned back to the office early this year we have been using the quiet time wisely to add more to our website on case studies and testimonials, complete two very large audits for government organisations and finish an RFP that started in November last year.

We hope to bring a new call accounting service to our customers this year for our Microsoft Lync clients - will reveal all in our next newsletter.

David Glen & Des Small

P.S Would appreciate your feedback on these
Dialtone will check your bill accuracy, identify and remove excess infrastructure whilst managing potential credits from your telecoms supplier. 
Dialtone’s procurement strategies significantly reduce or eliminate the common risk exposures e.g. unfriendly contract terms inherent in vendor contracts while reducing costs by between 30 – 40%. 
If you are seeking to manage telecom expenses, Dialtone reports provide critical insights.  There is no other way to make sense out of the chaos that comes from all the different billing formats and wide range of reporting categories that service providers use to describe their services.  
Dialtone provides an accurate and independent telecommunication benchmarking service that clearly compares the cost of your voice (fixed and mobile), wireless, WAN communications and managed services to appropriate market rates.
Unified Communication strategy - Dialtone can assist you develop your own roadmap and identify the best options especially when considering your current network, pbx and resource constraints.

So you chose a Tier 1 vendor?

During a recent procurement project one of the vendors made a provocative statement in a presentation suggesting that it would be risky for our client to move to a Tier 2 or 3 vendor. Needless to say the comment was self-interested but begged the question ‘how would you classify telecommunication’s vendors, especially in New Zealand?’ And ‘why wouldn’t you choose to contract to a Tier 2 & 3 vendor?’

Based on our research to date any classification system so far defined is an inexact science and subjective. In markets outside of New Zealand, organisations that tend to meet tier 1 status are identified as AT&T, Verizon and one or two others i.e. they offer a global presence versus regional or local presence: tier 1 vendors are more likely to offer support anywhere in the world, while tier 2 vendors are usually present in a limited number of countries or regions and tier 3 vendors are generally local and operate within one country. On that basis I’ll let you argue who is a Tier 1 vendor in New Zealand. But when considering your choice, bear in mind the ability to support does not necessarily mean directly as some vendors use an international alliance partner to deal with their customer’s offshore offices. And should Tier 1 vendor supply all services (not just mobile) internationally?

So is this tier system a useful measure to adopt?

Certainly. Tiers, real or perceived, provide a useful measure of a vendor’s scale and the capabilities of its services. But they’re only a starting point in the selection process. By looking closely at potential vendor partners may reveal benefits you didn’t know were there, no matter what tier the vendor is in.

If financial stabilityis important: tier 1 vendors have deep pockets, well-known brand names, and public images, which can be important for satisfying shareholders, or ensuring your customers and vendors understand that you are serious about your own business.

Why would you use Tier 2 & 3 vendors? Some of our clients (including larger government departments) are using so called Tier 2 & 3 vendors for some or all of their telecommunication services. Their reasoning for this selection generally centred on the delivery of flexibility, service and price – risk was not a factor!

Flexibility was a key decision element in most cases with customers citing that the smaller vendor was able to provide customised products or services that the larger vendors could not; therefore there really was no alternative. However it was also clear that nearly all customers we spoke to made the decision to move to the smaller vendor due to poor account management and feeling like they had been cut adrift post contract signing. Lastly from our own experience we have reviewed very competitive pricing from Tier 2 & 3 vendors in procurement projects that have resulted in the larger vendors responding accordingly driving overall market pricing to new lower levels.

David Glen

What devices are driving traffic to your website?

In 2010 ‘Mobile to overtake fixed Internet access by 2014’ was a big prediction. I remember thinking at the time that this was unlikely but how could that affect my online business. Up to early 2013, I had an interest in at online store, which sold antiques, which as a small niche business was very successful.  Reviewing the Internet access statistics for the store at that time, mobile hits didn’t rank too highly and website design for mobiles was a small consideration.
Roll forward to today, I am now giving advice and input on the redesign of a popular New Zealand hospitality website that has over 10,000 visits per month. On reviewing the statistics I was surprised to find over 40% of visits were from mobile devices.  Of the mobile hits almost half originated from iPads and the other half iPhones. Other devices made up only a very small portion of the hits.
The surprising factor is that Safari, no doubt driven by the iPad and iPhone, hits was the browser of choice (45% of hits), double the number of hits from Chrome (25% of hits) and Internet Explorer (20%).
The original reason for this website refresh in the first place was to allow new content to be added more easily.  Obviously a large part of the redesign should also focus on delivering excellent service to mobile device users and compatibility with Safari.
While I don’t profess to be any authority on Internet traffic it appears that this prediction of a few year’s back has come to fruition. Indeed Mobile access will drive the majority share of traffic and in my observation this has crept up on many webmasters who have failed to plan for this change. What devices are driving traffic to your website?

Des Small

Copyright © 2014 Dialtone Limited, All rights reserved.

Office Phone: 09 520 1039
David Mobile: 021 871 071
Des Mobile: 021 472 423

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