We commissioned our friend (and highly accomplished illustrator) Chris Koehler, to recreate a “Ritualized” version of the iconic Rosie The Riveter character, in order to pay homage to the relentless efforts our dedicated team of women roasters and baristas have put forth over the past 15 years, and especially the last nine weeks.
The historic image that inspires our design has meant many things to many people over the last eight decades, to us it symbolizes female strength and empowerment. Of course, our version of this beloved feminist idol holds a coffee portafilter along with a classic Ritual logo mug, and wears a beanie instead of a bandana.
So, here’s to our faithful Ritual café and Roastery teams! Thank you so much for your hard work and dedication and for inspiring the “We Can Do It!” spirit in us all! Ritual is nothing without YOU!
To learn more about the history of Rosie The Riveter, visit http://www.rosietheriveter.org.