View this email in your browser
The "what" and "how" of leadership and why they are important to your career.
Personal Note
Featured Article
About Jacqueline
You received this mailing because you signed up for our newsletter or one of our free tools. To unsubscribe, please scroll down to the end of the page. Be sure to add this email address to your whitelist or email friends list so you don't miss any issues!
July, 2016

Dear <<First Name>>,
My recent experience building IKEA furniture illustrates the importance of delivering on both the “what” and the “how” of any value proposition. Turns out, the “what” and “how” are equally important concepts to exercise in your leadership arsenal, and the value of each tends to shift as you take on increasingly more responsibility.
Beginning with IKEA…my first introduction to the brand was three years ago. I assisted my daughter in putting together a bed, coffee table and sofa when she furnished her first apartment in Philly. I helped interpret the instructions and held pieces in place while she demonstrated a real knack with the screwdriver and hammer.  The furniture has withstood three moves since then, so my perception of IKEA has remained favorable.
A couple of weeks ago, my husband and I took receipt of a kitchen butcher-block cart (well, a box with all the pieces). We had an awkward space next to the oven that could only be filled by the dimensions of this cart.  Trust me, our research was extensive.
During the assembly of said cart, however, I noticed that the front of the drawer was scratched. Then, not having the same flair with the tools as my daughter, I cut and smashed a finger along the way.  While icing my finger, I declared to my husband, “never again!” (and may or may not have included a choice word or two about IKEA).  I committed to calling IKEA in the morning about the drawer.  After several hours, however, the cart was ready to wheel to the kitchen, and voila, it looked like it’d belonged there forever.  I had to admit that what IKEA delivers, it delivers both well and cost effectively (user errors notwithstanding).
The next morning, I called IKEA and told the courteous customer service representative about the scratched drawer. I confessed to her that I didn’t know if it came that way, or if it had been scratched inadvertently in the process of getting piece A into piece B. I told her I was willing to pay for a new drawer.  Without taking a breath or putting me on hold for approval, she told me that IKEA would ship a new drawer to me immediately…no questions asked, no judgment proffered.  Moments after hanging up, I had an email confirming that the drawer was on its way.  Hence, the “how” IKEA delivers its goods (and customer service) was exceptional.
Read on to learn why the “what” and “how” are equally important leadership concepts to understand as you navigate throughout your career.

Jacqueline Franklin
Chief Coaching Partner
IPEC Certified Professional Coach
Energy Leadership Master Practitioner
Coach2Growth helps Executives and Corporate Leaders, Business Leaders, and Leaders in Transition grow by capitalizing on their strengths to lead and partner. With our guidance, business people achieve more, gain recognition, and grow and prosper fearlessly.
I’m intrigued by the concept of leverage…the notion of getting more with less energy.  Archimedes understood the power of leverage when he said, “Give me a place to stand, and I shall move the earth.”  In today’s pile-it-on world, doing more with less is the order of the day, and nary a client isn’t struggling with how to keep the lever in balance.
Early in your career, you are usually hired for a specific function and/or discipline as an individual contributor.  If you are a successful individual contributor, you tend to acquire an impressive depth of domain expertise.  Some may even refer to you as a subject matter expert (SME).  You are respected and recognized for the value of what you know.  All good.
Yet, as a SME, there really is only so much any one super human can deliver alone.  And at some point, you may be ready to take on more responsibility and extend your value and contribution.
There are two approaches to enhancing your value: 
  • Delving deeper with knowledge and specialization, where what you deliver remains front and center
  • Leveraging your expertise more broadly, where how you inspire and develop others becomes a greater portion of your value-add
These paths, of course, are not mutually exclusive, but the weight of their importance varies depending on your interest, aptitude, and aspirations.  While many ingredients go into the how side of the equation, here are three critical requirements to move your personal impact fulcrum for greater leverage.

Jacqueline partners for success with her clients, blending years of strategic and practical business experience in global companies with enthusiasm for helping leaders, organizations and teams realize their potential. She has worked with company leaders and individual contributors to help them achieve more, gain recognition and prosper fearlessly.

Jacqueline has been a natural and compassionate champion, mentor and coach to women throughout her career. She participated on the board of Girls Inc. of Lynn for six years, and is a member of The Boston Club, one of the largest communities of women executives and professional leaders in the Northeast.

Jacqueline has an MBA and is a Certified Professional Coach (CPC), having completed her training in the premier accredited International Coaching Federation (ICF) certification program through the Institute for Professional Excellence in Coaching.  She is also certified as an Energy Leadership Index-Master Practitioner (ELI-MP).

Learn more at  
Copyright © 2016 Coach2Growth, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

Email Marketing Powered by Mailchimp