Copy
 
 
INDUSTRY UPDATE
 
 
Scoop launches new content licensing tools for creating and sharing customised itineraries and trails as part of your web, social media and email marketing
 
- Free access to millions of users
- Rich local content & a superior UX for your website
- How to create & share customizes trails & itineraries to your clients
- Scoop chatbots use 250,000+ search-expressions to power WeChat & Facebook
- Premium listings, ranking and translation into Chinese
 
 
 
 
 
 
 
 
New Solutions
 
Hello Industry Colleagues

The arts, events & travel industry is highly fragmented. The traditional model has us all working silos, competing, rather than collaborating. As long as this continues, we will continue to fail.

Scoop has invested more than $3 million to develop a unique solution, providing the rich content and cutting-edge technology we need to work together, cross-promote and compete against the OTAs and international markets.

Our network represents more than 5,000 small businesses and community organisations on the largest online guide to arts, events & travel in WA, and our numbers are growing rapidly.

This includes Australia’s first comprehensive, bilingual winery guide, including 350 wineries updated by wine writers and professionally translated into Chinese.

Last week we completed the latest phase of development, making it possible for operators to license our widget, putting $3 million worth of content and tech development into the hands of individual operators from just $100 per month.

In addition to rich, bilingual content, the widget provides powerful marketing tools, including the ability to create and share customised trails and itineraries as part of your web, social media and email marketing. SEE MORE

Meanwhile, we continue to provide industry with FREE access to millions of users through a network of local and international websites and later this month launch our new chatbot on Facebook Messenger and WeChat. Powered by 250,000+ daily-generated search expressions, we provide detailed responses and recommendations to voice and text queries – a first for WA!

To continue to provide industry with these powerful tools, we will need state-government support. Over the last two months, we have presented to the majority of key industry stakeholders and received their overwhelming support. We now invite all of industry to join us and show your support by:

- Updating your free listings
- Translating your listings into Chinese
- Extending your reach with a premium listing
- Licensing our content and marketing tools to your website

If you would like to hear more, send enquiries to scoop@scoop.com.au or call (08) 6280 0068.

Regards

David Hogan
Managing Director
 
 
 
Rich local content & a superior UX for your website
 
 
For $100 per month it is possible to license the Scoop widget and showcase rich, local arts, events and attractions on your own website. This includes the superior filtering and user-experience as seen on scoop.com.au, and the ability for users to create and share favourites with their friends.
 
 
Create & share customizes trails & itineraries
 
The widget makes it possible for you to create customised itineraries and trails on your website and share them through your social media and email marketing campaigns.

Give your clients more reasons to come to your region by telling them about local festivals, wineries, attractions, arts, food and wine trails, places to go and things to do. You are also providing your clients with the tools they need to plan their own trip, all by using the content and tools provided on your website, while at the same time cross-promoting your industry colleagues and partners.

For all this, we charge you $100+gst per month!
 
 
 
Scoop chatbots to power WeChat & Facebook
 
 
Later this month we launch our new chatbot on LiveChat, Facebook Messenger and WeChat. Powered by 250,000+ daily-generated search expressions, it makes it possible to provide detailed content and recommendations to user voice and text queries – a first for WA!

That makes your content, along with more than 5,000 arts, events, businesses and attractions, available on these critical platforms for the first time, including more than 1 billion monthly users of WeChat.
 
 
Premium listings, ranking and translation into Chinese
 
 
Free listings provide exposure through the Content Distribution Network including (1) scoop.com.au (2) multiple local and international websites (3) sophisticated chatbots on Facebook and WeChat (4) ranking on Google and Baidu.

Listing options include:
- Setup service ($90): we can set up your listing for you
- Translation ($100): professional translation into simplified Mandarin Chinese
- Level 1 premium listing ($100 per month): ranks your listing ahead of 5000+ free listings