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Special Issue: Ad Agency Outreach                                     January 20, 2017

Educating Agencies about Real. Powerful. Advertising.

OOH is the fastest growing traditional media in the US, creatively impactful, contextually relevant, and a media amplifier. All of these factors make it real, powerful advertising, and provide a compelling success story to share with the advertising industry. The OAAA ad agency outreach program was designed to showcase the vast capabilities of the OOH medium in a 30-minute presentation, and is now entering its fifth year. 

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How OAAA Members Can Leverage Ad Agency Outreach

OAAA members are encouraged to leverage agency outreach when OAAA visits their markets. Learn how to supplement what's being presented to your agency clients.

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Road Show Markets and Agencies Visited 2013-2016 

Since 2013, OAAA has visite 333 ad agencies and OOH specialists to educate more than 1,500 ad professionals. See which markets have been visited and which will be targeted this year.

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Agency Feedback

“I'm still blown away by your presentation. Thank you so much for your time, your detail and your data. I know this will be useful in our upcoming planning presentations.” 

- Klunk & Millan AdvertisinG

  Allentown, PA

 OOH Capabilities Presentation

OAAA members have instant access to download the OOH Capabilities Presentation. 

The presentation is updated throughout the year with new creative, campaign examples, and case study videos. 

Download the Presentation
Agency Feedback

"Thank you. We really appreciate you educating us."

  Little Rock

News Roundup

Wieden + Kennedy Launch Spotify OOH Campaign
OOH placements will be up for six weeks in San Francisco, Los Angeles and New York featuring creative that amusingly calls out playlist names like “sorry I lost your cat” and “I don’t know how to make a playlist.” AdWeek
OOH Targets P&G Chief Brand Officer in Cincinnati 
In response to Marc Pritchard's speech to the IAB on the problems of digital ad fraud, the OOH industry put up six billboards near P&G headquarters shouting out: "Hey Marc, This ad is real."
Granddesign Brought Super Bowl Ads to Life
Grandesign is a boutique OOH advertising company that has blossomed into a $47 million-per-year business with 120 clients and 50 full-time staffers spread across regional offices. San Diego Tribune

Upcoming Industry Events

2017 OAAA\Geopath National Convention + Expo

May 15 - 17
New Orleans, LA

Tech Webinar: AdMobilize

February 28
2:00 pm ET
Register Now

Webinar: OAAA Resources for Independent OOH Companies

March 1
2:00 pm ET
Register Now

Copyright © 2017 Outdoor Advertising Association of America, All rights reserved.

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