New ‘OOH is Real’ Campaign Targets Ad Agency Execs
OAAA and the OOH industry today launched a campaign to demonstrate the medium’s presence in the real world. The OOH is Real campaign highlights OOH’s ability to amplify and enhance media plans, offering creative impact and contextual relevance while driving digital and mobile performance.
OAAA President and CEO Anna Bager met with Sen. John Barrasso (R-W) on September 18. Barrasso is chairman of the Senate’s Environment & Public Works Committee, and a strong proponent of property rights and small business.
Twitter Increasing OOH Spend
Twitter is focusing more of its marketing efforts on experiential and OOH. Digiday
5 Real Advantages of OOH
In today’s world of clicks, likes, and page views, OOH is the real thing. It offers real-life impact in a digital world, and can’t be blocked, skipped, or viewed by bots. AW360
Global OOH Increses 7%
Out of home advertising sales gained nearly 7 percent in the first half of 2019 to $4.6 billion. MAGNA
OOH is Real launches today in New York.
Learn more at oohisreal.org.