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September 23, 2019
New ‘OOH is Real’ Campaign Targets Ad Agency Execs
OAAA and the OOH industry today launched a campaign to demonstrate the medium’s presence in the real world. The OOH is Real campaign highlights OOH’s ability to amplify and enhance media plans, offering creative impact and contextual relevance while driving digital and mobile performance.
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OOH Supports Sustainability Efforts Globally

The OOH industry around the world, from New York to London to Utrecht, is taking action to support sustainability and climate control efforts. 

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OOH Supports Ad Industry Effort to Help Brands #SeeAll

In a partnership with the ANA and its Alliance for Inclusive and Multicultural Marketing (AIMM), OAAA and the OOH industry are participating in the #SeeAll movement.

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OAAA President and CEO Anna Bager met with Sen. John Barrasso (R-W) on September 18. Barrasso is chairman of the Senate’s Environment & Public Works Committee, and a strong proponent of property rights and small business.

News Roundup

Twitter Increasing OOH Spend

Twitter is focusing more of its marketing efforts on experiential and OOH. Digiday

5 Real Advantages of OOH

In today’s world of clicks, likes, and page views, OOH is the real thing. It offers real-life impact in a digital world, and can’t be blocked, skipped, or viewed by bots. AW360

Global OOH Increses 7%

Out of home advertising sales gained nearly 7 percent in the first half of 2019 to $4.6 billion. MAGNA

Eye Catcher

OOH is Real launches today in New York. 
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