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April 10, 2017

OOH Generates Strong Recall

In today’s highly competitive ad marketplace, advertisers are more focused on ROI than ever before. Add the increasing levels of audience fragmentation occurring across most media channels, and the ad landscape becomes even more complex. No wonder then that OOH, with its massive reach, scores very favorably in two recent studies on ad effectiveness.

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OOH, OAAA Shine at Local ADDY Awards

Local ADDY Awards programs were held last month as media professionals came together at their local Ad Clubs to recognize and reward the art of advertising. Creative agencies from around the country were honored for outstanding OOH work. OAAA earned a few nods, as well. 

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Convention Spotlight:
Education Sessions

The 2017 OAAA\Geopath National Convention + Expo will kick-off each morning with a General Session featuring keynote speakers. Following networking lunches, afternoon sessions will educate and enlighten attendees about the latest issues and innovations impacting the OOH industry.

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New on the Web

OAAA posted a new Issue Brief to the website about Bans and Moratoria. The Issue Brief explains how public opinion supports regulation, OOH is an important communications medium, bans impair commerce and impact jobs, and local business depend on billboards. 

Download the Issue Brief
Visiting Agencies in Vegas

OAAA's Steve Nicklin visited with SK+G Advertising in Las Vegas on his OOH Road Show. SK+G work with clients such as Andre Agassi, Four Seasons, MGM Grand, and Wolfgang Puck.

News Roundup

Billboards Help in Search for Missing Teen
Law enforcement agencies in Tampa are using billboards in an effort to find missing Tampa teen Hailey Acierno, 17. NBC 8
Nikon's Love Letters to NYC Dot the Subway
A new Nikon transit campaign features photos that showcase parts of NYC that don't get as much attention as more iconic counterparts. The Drum
Texas Police Dept Uses OOH to Lure Experienced Cops
The San Antonio Police Department is advertising bigger bonuses and a shorter training academy on billboards in an effort to lure experienced officers from other agencies. FOX 29
Eye Catcher
Baltimore agency MGH recently won nine ADDY Awards
at the American Advertising Federation of Baltimore.
The group's OOH work for OLD BAY won a Gold ADDY. 

Upcoming Industry Events

2017 OAAA\Geopath National Convention + Expo

May 15 - 17
New Orleans, LA
LookOut2017.com 

Tech Webinar: DOmedia

April 18
2:00 pm ET
Register Now

Copyright © 2017 Outdoor Advertising Association of America, All rights reserved.


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