This edition of the Spotlight features a heart warming story of two young brothers battling cancer together. Matteo was 2.5 years old when he lost his bladder and prostate. After extensive treatment, he is now progressing well. However, the family recent discovered that Matteo's little brother, Nicco has leukaemia; which once again pulled the family into fighting mode. In a couple days, they have managed to raise $4000 plus and is expected to surpass their goal.
Reasons for Success:
New Channel of Promotion (TV!): The family actively sought out additional channels of promotion (other than social media) and landed a spot on the the upcoming CrowdFunder TV show
Sponsored Perks: Due to their TV affiliation, they were able to obtain sponsored perks from big sponsors such as StarBucks and Canadian Tires to offer gift cards for same value donations