This week, I’m going to prove that you can make a big statement with a creative perimeter shape on a simple format like the Tri-Fold—and possibly even benefit from machine folding. 

You may remember recently on episode 570, I shared three really exciting, Shaped Roll Folds that had a lot of “wow-factor,” but they were hand folded, and extra special in every way. So let’s take the great idea of shaped formats, and go in the other direction—toward ease of production and bang for the buck. 

What’s super-cool about this week’s big idea:

  • Simple shape, simple folding style, BIG impact—and two of the three samples I’m sharing were machine folded.

  • Get the look of something special, in a unique shape and format that’s easy to design for—the classic Tri-Fold. Need more panels? Try a Shaped Accordion.

You’ll also enjoy the technology and campaign results behind sample #1. I hope it gives you some great ideas for upcoming campaigns.

I’ll be off next week for Thanksgiving, which reminds me that it’s a great time to say thanks for subscribing and following my work. I appreciate you more than you know. See you on December 2nd.

– Trish

Fold of the Week #576 Project Credits & Specs
Folding Style: Shaped Tri-Fold
Sample #1: Helen Yu for National Association of Realtors / Print Production: Lake County Press / Printed digitally on 100 lb Opus Dull Cover / Die-cut, Score, Machine Fold
Sample #2: Apple Inc.
Sample #3: Arthur M. Sackler Gallery (Smithsonian)
Budget Rating: Low – Moderate   

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:

Please "fold it forward" by sending me
your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


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