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Today, I’m focused on a fundraiser with a compelling folded freemium that turns into a meaningful 3D keepsake.
Here’s what’s great about this week’s solution:
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It can be hard to come up with a creative and economical giveaway/freemium item for fundraisers. This one is production-friendly and really drives the concept.
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The luminary is a meaningful reminder of the hope, and the help, that a donation can provide. They’re creating an emotional connection with the recipient through a tangible object.
I love the candle concept—and I think this is a powerful idea for fundraising, holidays, and memorial events.
Enjoy the episode, and I'll see you next week.
—Trish
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Fold of the Week #596 Project Credits & Specs
Folding Style: Single Fold
Design: Jessica Pitta / Design 446
Production: Design 446
Client: Mercy Center
Paper: 100 lb Gloss Coated Cover
Size: 5 x 7.75" assembled; luminary is 2.625" square when open
Print: Printed on a Xerox V3100 Digital Press
Finishing: Die Cut/Score, Fold, Glue, Hand Assemble
Budget Rating: Low
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