FOLD of the week #368

Super-Versatile Wrapped Waterfall Booklet

This week's selection is incredibly functional and creative. When given the huge challenge of organizing complex life insurance information in a visually appealing way that would also suit several different distribution scenarios, the in-house design team at Suttle-Straus came up with a winning solution. A tri-fold wrap cover with a short trim stylishly presents a bright and friendly waterfall stitched booklet on the inside. There are so many reasons to love this week's super-cool fold—enjoy!

FOLD of the week #368 Project Credits & Specs
Folding Style: Tri-Fold with Stitched-In
Waterfall Booklet 

Design and Production: Suttle-Straus, Waunakee, Wisconsin
Client: EPIC Specialty Benefits
Paper: Cougar 100# Cover and Text weights
Dimensions: Cover - 16.5" x 11" flat; 6.5" x 11" folded; Waterfall booklet is 12 pages with a .5" tab depth
Finishing: Machine die-cut, score, fold, stitch
Notes: Printed offset on a Komori UV press.  
Budget Rating: Low–Moderate 

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