FOLD of the week #444

Back Opening Broadside Double Parallel Poster Mailer
Yes, you read that right—this week's solution is a bit of a mouthful to describe, but this simple format is actually outstanding for direct mail. From Minted in San Francisco, this mailer provides, first, a two-panel spread. Then, it pulls open to a four-panel spread. And, finally, the recipient will see an eight-panel poster spread on the interior that feels a lot like an Instagram feed. Produced entirely by machine and folded neatly and efficiently for mail, we think you'll love the practicality and versatility of this week's featured format. 

Fold of the Week #444 Project Credits & Specs
Folding Style: Back Opening Broadside Double Parallel Fold
Client: Minted, San Francisco, CA
Paper: ~80 lb uncoated cover
Size: Folded: 5.5" x 8.25"; Flat: 22" x 16.5"
Production: Printed 4-color plus spot fluorescent ink and inline cold foil stamp (this is an educated guess!)
Finishing: Machine fold, tab and inkjet for mail
Budget Rating: Low - Moderate

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:

Do your clients and colleagues need some inspiration?

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Please send us your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


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