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Back Opening Broadside Double Parallel Poster Mailer
Yes, you read that right—this week's solution is a bit of a mouthful to describe, but this simple format is actually outstanding for direct mail. From Minted in San Francisco, this mailer provides, first, a two-panel spread. Then, it pulls open to a four-panel spread. And, finally, the recipient will see an eight-panel poster spread on the interior that feels a lot like an Instagram feed. Produced entirely by machine and folded neatly and efficiently for mail, we think you'll love the practicality and versatility of this week's featured format.
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Fold of the Week #444 Project Credits & Specs
Folding Style: Back Opening Broadside Double Parallel Fold
Client: Minted, San Francisco, CA
Paper: ~80 lb uncoated cover
Size: Folded: 5.5" x 8.25"; Flat: 22" x 16.5"
Production: Printed 4-color plus spot fluorescent ink and inline cold foil stamp (this is an educated guess!)
Finishing: Machine fold, tab and inkjet for mail
Budget Rating: Low - Moderate
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