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Football-Themed Interactive Acquisition Campaign
Here's one of the BEST direct mail ideas we've seen in a while – it's a football-themed, interactive credit card campaign for Barclays Bank. This folded self-mailer features creative structural design and efficient production by JohnsByrne of Niles, Illinois. The targeted acquisition campaign focuses on football fans by sending them a self-mailer featuring their favorite team . . . plus a surprise pop-up element and a tear-off keepsake "for the win"! Trish will take this creative format apart and show you how it's done.
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Fold of the Week #527 Project Credits & Specs
Folding Style: Modified T-Cross
Production: JohnsByrne / Niles, IL
Client: Barclays Bank
Size: Folded: 8.25" x 5.5"; Flat: 26" x 11"
Paper: 12 pt C2S
Printing: Printed sheetfed offset 4/4 + gloss aqueous. 50,000 qty.
Finishing: Die cut, score, perf, machine fold and glue, tab.
Budget Rating: Moderate
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