FOLD of the week #371

Vertical Wrapped Accordion with Tucked Cover

This week's selection is a clever format from Print It in Vancouver. It's a promotional piece for Jeans Day™– a yearly fundraising campaign to raise money for the BC Children's Hospital. There's a curved short flap on the cover that tucks into the die-cut edge of a jeans pocket. The piece then opens into a tall, vertical accordion with perforated trading cards and event information. We think you'll like this small-but-mighty brochure idea!

FOLD of the week #371 Project Credits & Specs
Folding Style: 5-Panel Vertical Wrapped Accordion with Flap
Print Production: Print It, Vancouver, BC, Canada
Client: BC Children's Hospital Foundation
Paper: 18 pt. Carolina C2S 
Dimensions: Flat 18.75" x 2.5"; Folded 3.75" x 2.5"
Finishing: die/score/perf, hand fold and tuck
Notes: Printed 5-color + gloss and matte UV coatings. 70,000 qty.
Budget Rating: Low - Moderate 

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