Let’s look at how a simple broadside format can be used really effectively for mail. I have three samples and two format variations to show you, and I think you're going to like this simple solution for mail.

Here’s what I love about this week’s fold:

• Two of the three samples are 4-panel designs, so they easily could have been roll folds, closed gates or double parallels, but the experience of the broadside is really refreshing. The third sample could have been a simple tri-fold, but it's not.

  
   

• You really have to use a lighter sheet on a broadside fold or it gets too bulky, and with the lighter sheet, you don’t need to score. So, it’s just a simple machine fold and tab to finish.