FOLD of the WEEK #292: Mailer with Fun Sliding Sleeve
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FOLD of the WEEK #292:

Mailer with Fun Sliding Sleeve

Interaction is a really powerful strategy for mail, and this week's selection is a great example. From Information Packaging in Toronto, Canada for client Woodruff Sweitzer, this mailer starts with a snap-off end that, when removed, releases a sliding sleeve that moves images and reveals new messages. A large interior spread offers lots of space for additional content. It's surprising, fun and finished entirely by machine! Useful pricing information is provided, too, for those who like to know the numbers. Engaging mail!
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FOLD of the WEEK #292 Project Credits & Specs
Folding Style: Mailer with Sliding Sleeve
Flat Size: 11.75" W x 11" H
Finished Size: 11" W x 5.875" H
Engineering and Production: Information Packaging, Toronto Canada 
Design: Woodruff Sweitzer, Minneapolis
Paper: 12 pt. C2S 
Finishing: Die-cut, glue and fold by machine
Budget Rating: Moderate – High 
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