FOLD of the WEEK #292:
Mailer with Fun Sliding Sleeve
Interaction is a really powerful strategy for mail, and this week's selection is a great example. From Information Packaging in Toronto, Canada for client Woodruff Sweitzer, this mailer starts with a snap-off end that, when removed, releases a sliding sleeve that moves images and reveals new messages. A large interior spread offers lots of space for additional content. It's surprising, fun and finished entirely by machine! Useful pricing information is provided, too, for those who like to know the numbers. Engaging mail!
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