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FOLD of the week #442

Simply Effective L-Cross Mailer
Nothing makes us happier than to share a format that is not only creative but also effective and accessible. This week's solution from MGM National Harbor Resort in Oxon Hill, Maryland is the total (mail) package. Produced by Bennett Graphics in Tucker, Georgia, this simple L-Cross mail format provides an interesting way to tell a story or create suspense. Printed digitally and folded by machine, this format is—as we like to say at Foldfactory—a "low-budget wonder."

Fold of the Week #442 Project Credits & Specs
Folding Style: 3-Panel L-Cross
Design: MGM National Harbor, Oxon Hill, MD
Printer: Bennett Graphics, Tucker, GA
Paper: Envelope: Esse Quartz; Insert: Cougar Opaque 100 lb. Cover
Size: flat: 18" x 7.875"; folds to 9" x 4" 
Production: Printed on an HP Indigo digital press with variable data personalization
Finishing: Die-cut/Score, machine fold, insert and inkjet. 42,000 qty.
Budget Rating: Low - Moderate

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