FOLD of the WEEK #289:
Broadside Mailer with Hidden Pocket
Creative folded formats can show up in the most unexpected places. This week's selection is an incredibly unique and functional solution that was utilized for a direct mailer that was distributed by Marlboro. The piece takes on the format of an 8-page broadside, but when opened up to the interior, a discreet pocket is seamlessly integrated into the poster spread. With a clever die cut and the capacity to hold an assortment of materials, this format has a lot of potential for fundraising, sporting events and college recruitment campaigns, among others.
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