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FOLD of the WEEK #289: Broadside Mailer with Hidden Pocket
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FOLD of the WEEK #289:

Broadside Mailer with Hidden Pocket

Creative folded formats can show up in the most unexpected places. This week's selection is an incredibly unique and functional solution that was utilized for a direct mailer that was distributed by Marlboro. The piece takes on the format of an 8-page broadside, but when opened up to the interior, a discreet pocket is seamlessly integrated into the poster spread. With a clever die cut and the capacity to hold an assortment of materials, this format has a lot of potential for fundraising, sporting events and college recruitment campaigns, among others. 
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FOLD of the WEEK #289 Project Credits & Specs
Folding Style: 8-Page Broadside with Hidden Pocket
Flat Size: 25.375" W x 11" H
Finished Size: 8.5" W x 5.5" H
Client: Marlboro (Philip Morris USA) 
Paper: Approx. 80# text Gloss coated
Finishing: Die-cut, score, glue, fold, insert
Budget Rating: Moderate 
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