FOLD of the week #392

Swinging Guitar-Themed Invitation with Attached Object

This week's selection is a little bit country, and a little bit Rock 'n' Roll! From our friends at GLS/NEXT in Brooklyn Park, Minnesota, for client Pearson VUE, this fun and funky event invitation merges a creative concept and format with the best in digital print to create a targeted mailer that does not disappoint. A tipped-on guitar pick serves as a whimsical element that holds this swinger fold closed. When opened, the swinging accordion format features a different guitar on the inside and a pop of clear UV shimmer—it's so cool!

FOLD of the week #392 Project Credits & Specs
Folding Style: Swinger Fold
Print Production: GLS/NEXT Precision Marketing, Brooklyn Park, MN
Client: Pearson VUE, designed by David Herkenhoff
Paper: GPA Ultra Digital 120 lb. Cover
Size: Flat: 11.875" x 11"; Folded: 5.5" x 11"
Production: Printed on an HP Indigo 7800 Digital press with VDP and spot clear raised UV gloss. 800 qty.
Finishing: Die cut and score, tip-on guitar pick, hand fold and insert into clear envelope
Budget Rating: Moderate

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