FOLD of the WEEK #275: Bidirectional Cascading Accordion
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FOLD of the WEEK #275:

Bidirectional Cascading Accordion 

This week's featured format is a creative spin on a cascading (or angled) accordion. A classic cascading accordion has an angled trim on the top for a waterfall effect. However this piece, designed by Funnel Design Group of Oklahoma City for EnviroEdge, actually cascades on both the front and the back. When unfolded, the brochure takes a long, lean, slightly diagonal format, and tells a story through colorful illustrations. Produced by Sun Graphics of Parsons, Kansas, the piece was die-cut, scored and folded by hand due to the small quantity. It's important to note that the format could have been folded by machine if the quantity had been higher. A very cool marketing piece, indeed.
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FOLD of the WEEK #275 Project Credits & Specs
Folding Style: Bidirectional Cascading Accordion
Flat Size: 38.5" long, panels measure 3.875 high
Finished Size: 6.5" W x 7" H
Agency: Funnel Design Group, Oklahoma City
Production: Sun Graphics, Parsons, KS
Client: EnviroEdge
Paper: 80# Boydun Gloss Cover
Finishing: Die cut, score, hand fold (could machine fold if higher qty)
Notes: 2,000 qty, die is at a slight angle to create cascade effect in both directions
Budget Rating: Moderate 
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