Here’s a truly outstanding concept and design for a brochure – it's layered, and folded, and stitched and quietly confident. However, this piece goes way beyond the aesthetic.

You really have to see it to understand just how great it is, but here are a few highlights:

  • The stepped, layered cover really makes you want to explore what's inside. The covers set the narrative and draw you in. 

  • The words, images, Gate Fold center spread, and overall style gives an intimate look at the school and its students, and highlights their uniqueness. 

This piece is truly perfection—a total mic drop. You cannot miss this episode.

I'll see you next week!

Fold of the Week #587 Project Credits & Specs
Folding Style: Stitched Booklet with Closed Gate Insert
Design: 160over90 
Print Production: The Phoenix Group / Philadelphia
Client: Choate Rosemary Hall

Dimensions: 7.75 x 10.875" Folded
Paper: 80 lb Rolland Enviro Cover/Text

Printing: Printed 4/4 on a UV press
Finishing: Trim, Score, Fold, Jog, Saddle Stitch 
Budget Rating: Moderate   

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:

Please "fold it forward" by sending me
your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


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