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FOLD of the week #344

Award-Winning Can-Shaped Accordion Mailer

This week's super-cool selection is both fun and mail-friendly. As part of an award winning awareness campaign from Fixation Marketing of Bethesda, Maryland, this mailer was created for the Can Manufacturers Institute. The campaign was developed to raise awareness around using aluminum and steel as a sustainable solution for food and beverage packaging. A 6-panel accordion in the shape of a can (and 6 cans!) demonstrates the concept very dynamically, while the size and shape is in a great proportion for mail. It's a must-see.

FOLD of the week #344 Project Credits & Specs
Folding Style: 6-Panel Shaped Accordion
Client: Can Manufacturers Institute
Design and Strategy: Fixation Marketing
Paper: 80# Gloss Cover 
Folded: 9.25" x 4"  
Flat: 24" x 9.25"

Notes: Die cut/score, machine fold. 25,000 qty
Budget Rating: Low - Moderate 

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