FOLD of the week #417

Slide Sleeve Tear-and-Pull Mailer
We're always amazed when a format that feels like it must have been done by hand is actually manufactured by machine! This clever sliding interactive mailer from our friends at Information Packaging in Toronto is both engaging and production efficient! Simply tear off the lead edge of the mailer, and pull the tabs for a smooth, sliding reveal right and left and a merge of imagery in the center. A lift of the cover opens to an interior two-panel spread. You won't want to miss this trifecta of marketing, paper engineering, and production!  

Fold of the Week #417 Project Credits & Specs
Folding Style: Slide Sleeve
Engineering and Production: Information Packaging, Toronto, Ontario Canada
Client: Colgate-Palmolive Canada
Paper: 10 pt. Carolina C2S
Size: Folded - 9" x 5.875" opens to 9" x 11.75"
Finishing: Die-cut and score, machine-automated fold and glue. Single tab for mailing in Canada.
Budget Rating: Low – Moderate

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