FOLD of the week #372

Targeted Marketing Brochure with Simple Pop-Up

This week's spotlight is a single component of a multi-part targeted mail campaign produced by Hatteras in New Jersey for their client, Magnacare. The Magnacare marketing team was looking to create an engaging targeted campaign to secure meetings with their customers. Working with the Hatteras team, they came up with a personalized, coffee-themed package that had some fun surprises (and great campaign results, too!). We think you'll like this clever pop-up, and Trish will tear it apart and show you how it was done.

FOLD of the week #372 Project Credits & Specs
Folding Style: 2-Panel Shaped Brochure
with Pop-Up

Print Production: Hatteras, New Jersey
Client: Magnacare Marketing Team, NYC
Paper: 100# GPA Ultra Print White Satin Cover 
Dimensions: Flat 11.5" x 6.25"; Folded 5.75" x 6.25"
Finishing: die/score, hand assemble
Notes: Printed on an HP Indigo 7600 Digital Press with variable data personalization
Budget Rating: Moderate 

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