FOLD of the WEEK #308

Cheap-n-Chic Gate Fold Tri-Fold Hybrid Brochure

Are you ready for an inspiring Fold of the Week "Low-Budget Wonder"? This is a great one! A found sample that was sent to us by our friends at Standard Finishing Systems, this clever little hybrid brochure for the non-profit organization Boston Harbor Island Alliance merges a Gate Fold with a Tri-Fold for maximum style and impact (and a minimum marketing spend). The cover offers a fun little sneak peek at a beautiful image of the harbor. It becomes immediately obvious that you should explore further and open up the curious horizontal gate fold to reveal additional content on the exterior poster spread. After you've explored the exterior, fold it back down and the format presents as a Tri-Fold, which has a lot of real estate on the interior for additional information. You're going to want to keep this format in your short list for upcoming projects!
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