Watch My NEW Direct Mail Strategy Course on Lynda.com!

You’re Invited:
Watch My NEW Direct Mail Strategy Course on lynda.com

I am very proud to announce the release of my first lynda.com course, Direct Mail Strategy. I've been working hard on this course for many months and it's been tough to keep it a secret from everyone, but it's finally here! I invite you to take a look, and to please tell your friends and colleagues about it. 

The secret to effective mail is a combination of strategy, format and analysis. With this in mind, my course covers mailing lists, marketing strategies, writing offers, engagement techniques, format options, testing, tracking and measuring results. I hope you find it to be useful and inspiring.

There are eight chapters and 46 movies in the course. Seven of the videos are FREE to watch right now. If you'd like to watch the entire course, subscriptions at lynda.com start at just $25 per month.

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