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FOLD of the WEEK #319: Dynamic Self-Mailer with Circular Pop-Up
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FOLD of the WEEK #319

Dynamic Self-Mailer with Circular Pop-Up

This week's solution is a super-smart idea for a dimensional self-mailer. Produced by our friends at Graphic Visual Solutions in Greensboro, North Carolina, this fundraising mailer is bold, dimensional and lots of fun to open. Designed by Kris Hendershot and Hayes Henderson at the Wake Forest University Office of Communications and External Relations, the piece uses a simple double parallel folded format to create a circular-shaped pop-up reveal on the interior. The semi-automated production is fascinating, and the production is pristine. A must-see!
Watch the Video

NEW This Week: The Sleeve Mailer
The Sleeve Mailer is a clever self-mailing format with a thumb-pull and a sliding insert that pulls out to reveal the marketing message. This smart and interactive format is a great low-budget solution for engaging mail. Get a dieline and sample now!

 

FOLD of the WEEK #319 Project Credits & Specs
Folding Style: V-Format Pop-Up
Paper: 65# Finch Opaque Cover 
Print Production: Graphic Visual Solutions, Greensboro, NC
Client/Design: Wake Forest University
Flat Size: 33.375" long x 10" wide
Finished Size: 5.5" x 8.5" 
Production Notes: Printed Offset. Pop-up circle shape is 10" in diameter. Semi-automated production - die, score, glue, machine fold, final tuck of pop-up circle executed by hand. Inkjet, tab and self-mail. 35,000 quantity.
Budget Rating: Moderate - High
Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:
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