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This week, I’ve got a self-mailing format for you that offers a really nice way to reveal a message and step the viewer through the content.
The format really serves the "3-Steps to get you here" concept of the mailer, and I can see so many other subjects and verticals that could work well in this design.
What’s great about this week’s fold:
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The panel configuration of the Rolling Reveal Folder really slows the viewer down and gives them a reason to lift the panels and take a look.
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Because the panels are in a row, instinctively the viewer opens them in order from left to right, which can really help with communicating your message.
Another week, another "winner" :) I hope you love it.
– Trish
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Fold of the Week #582 Project Credits & Specs
Folding Style: Rolling Reveal Folder
Client: The Spires at Berry College
Paper: 80 lb coated cover
Size: Folded: 7 x 5"; Flat: 27.75 x 5"
Printing: Printed 4-color process with flood satin aqueous coating
Finishing: Score and Die-Cut, Fold, Tab
Budget Rating: Low – Moderate
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