This week, I’ve got a self-mailing format for you that offers a really nice way to reveal a message and step the viewer through the content. 

The format really serves the "3-Steps to get you here" concept of the mailer, and I can see so many other subjects and verticals that could work well in this design. 

What’s great about this week’s fold:

  • The panel configuration of the Rolling Reveal Folder really slows the viewer down and gives them a reason to lift the panels and take a look. 

  • Because the panels are in a row, instinctively the viewer opens them in order from left to right, which can really help with communicating your message.

Another week, another "winner" :) I hope you love it.

– Trish

Fold of the Week #582 Project Credits & Specs
Folding Style: Rolling Reveal Folder
Client: The Spires at Berry College
Paper: 80 lb coated cover
Size: Folded: 7 x 5"; Flat: 27.75 x 5"

Printing: Printed 4-color process with flood satin aqueous coating
Finishing: Score and Die-Cut, Fold, Tab
Budget Rating: Low – Moderate   

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:

Please "fold it forward" by sending me
your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


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