Today, I’m challenging you to add intrigue and interaction to your mail campaigns . . . in a very simple way.  

I’ve got three designs to show you, and each one uses this creative peel-and-reveal technique differently. Here’s what’s to like about this week's big idea:

  • Using one of the simplest folding styles—the Tri-Fold—you can increase engagement and add intrigue on the cheap. 

  • This is not a singular solution. You can use this idea on ANY format that has at least two panels to glue together. 

If you'd like to see the rest of the GPA series, check out FOW episode 462. This low budget technique is a winner!

Enjoy the episode. I'll see you next week.

Fold of the Week #589 Project Credits & Specs
Folding Style: Glued Tri-Fold
Sample #1: John Roberts for BlueCross BlueShield Minnesota
Sample #2: PLAY Creative Design for Legacy Retirement Communities
Sample #3: ENPOINTE (formerly GLS) for GPA
Paper: ~80 lb Coated Cover
Finishing: Die-cut/score/perf, Fold, Glue 
Budget Rating: Low   

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:

Please "fold it forward" by sending me
your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


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