This week, I’m going to shed some new light on the Swinger Fold. It’s often used as a novelty format for events and holidays, but you may be surprised to know it has real potential in direct mail marketing as well. 

I’m going to show you a gorgeous, classic Swinger Fold first, and then we’ll dive right into this week’s big idea.

What’s great about the Swinger Fold for mail marketing:

  • It’s a simple, dimensional format that can be machine folded in larger quantities. 

  • The swinging shape is a focal point for special offers, coupons, and more. And, due to the nature of the die cut, the coupon is already halfway out and easy to remove and set aside.

You’ll never look at the Swinger Fold the same way again after you watch this week’s episode! 

– Trish

Fold of the Week #580 Project Credits & Specs
Folding Style: Swinger Fold
Sample #1: Jennifer Kozak (Klutch, Inc) with HBP, Inc. for Tiny Jewel Box
Sample #1 Finishing: Score, Hand Fold, Insert into Envelope
Sample #2: SPC for Darden Restaurants
Sample #2 Finishing: Machine Score and Fold
Budget Rating: Low    

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:

Please "fold it forward" by sending me
your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


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