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FOLD of the WEEK: Pop-Up Mailer with Motioncutter Variable Die-Cut
Brace yourselves for the most amazing feat of direct mail and digital print. This week's selection was a spectacular find from HP's DScoop Conference in Orlando. From Motioncutter in Germany and printed on an HP Indigo press, this pop-up self-mailer has an exciting secret - high-speed variable laser-cutting with personalization! Yes, imagine a different, highly-detailed laser cut name in EVERY mailpiece, produced at speeds of up to 6,500 per hour. Skeptical? You can watch their demo video, too. Mind = blown.
The secret to effective mail is a combination of strategy, format and analysis. With this in mind, Trish's new course covers mailing lists, marketing strategies, writing offers, engagement techniques, format options, testing, tracking and measuring results. Seven of the 46 videos are FREE to watch right now. If you'd like to watch the entire course, subscriptions at lynda.com start at just $25 per month.
Preview the course
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SPC is a national, go-to, single-source solution provider to direct marketers. A continuous investment in people and technology, including complex inline hybrid manufacturing, provides leading-edge marcom executions. Learn more
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PrintMediaCentr provides topical information and resources to the global Print & Integrated Marketing community, with some fun in the mix!
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Sappi is the preeminent producer of coated fine paper in North America, with a focus on quality, sustainability, education and global programs that make a difference.
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Savvy direct marketers choose Information Packaging for innovative dimensional and interactive print communication solutions — "If you can imagine it, they can help you create it."™
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| Structural Graphics provides unique, high-impact print creations that improve marketing results. Learn more
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Standard serves the complete feeding, finishing, and duplicating needs of the commercial print, in-plant, trade bindery, data center, financial print, direct mail, forms, quick print, education and government markets. Learn more
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