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FOLD of the week #508

Simple Glued L-Cross with Zip Strip
Here's another simple idea to help you as you re-think your marketing and mail programs in the coming weeks. This award-winning brochure was designed by Wildfire for Wake Forest University Athletics, and was sent out to a targeted audience to provoke season ticket sales. Through a clever opening mechanism that mimics an (indirect) trip down the basketball court, the recipient can enjoy a dynamic, basketball-themed opening experience. Produced by the team at Graphic Visual Solutions in Greensboro, North Carolina, this piece offers special print effects and clever production tricks to make it stand out. We think you'll agree that this piece is a real "winner."

Fold of the Week #508 Project Credits & Specs
Folding Style: L-Cross
Print Production: Graphic Visual Solutions / Greensboro, NC
Design: Wildfire
Client: Wake Forest University Athletics
Size: Folded: 8" x 11.875"; Flat: 16.75" x 23.71"
Paper: 100 lb. Gloss Cover
Printing: Printed offset 7/7 (HUV 4-color process, plus spot PMS, plus Dull and Gloss UV Varnish) 3,500 qty.  
Finishing: Die Cut/Score/Perf, machine fold and glue 
Budget Rating: Low-Moderate

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