This week, I’ve got a simple, creative, and—most importantly—effective fundraising mailer idea to show you. 

It takes a classic and machinable fold and turns it into a vintage-style souvenir that inspires a sense of nostalgia and drives donor response. Here’s what’s exciting about this week’s solution:

  • It’s a great example of how doing something different can really stand out to your audience – in this case, illustration instead of photos, and a self-mailer instead of the usual envelope-enclosed fundraising package. 

  • This piece also demonstrates creativity in a classic, machinable format that’s efficient for mail.

You don’t have to spend a fortune to create powerful print marketing. 

Enjoy the episode! I'll see you next week.


Fold of the Week #590 Project Credits & Specs
Folding Style: Roll Fold (vertical orientation)
Print: Oliver Printing & Packaging Co. 
Illustration: Beth Wolfensberger Singer
Design: Ryan Sprowl / Oberlin College Office of Communications
Client: Oberlin College / Annual Fund
Paper: 80 lb Finch Opaque White Smooth

Size: Folded: 6 x 4.25"; Flat: 6 x 24.5" 
Printing: Printed 4-color offset on a 74" Heidelberg 6-color press
Finishing: Score/perf 3-up on a Bobst Speria, envelope tipped-in and machine folded 

Budget Rating: Low   

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:

Please "fold it forward" by sending me
your super-cool samples!

ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030


Copyright © 2022 All rights reserved.
You are receiving this email because you are a member or friend of

unsubscribe from this list    update subscription preferences