This week, I’ve got a simple, creative, and—most importantly—effective fundraising mailer idea to show you. 

It takes a classic and machinable fold and turns it into a vintage-style souvenir that inspires a sense of nostalgia and drives donor response. Here’s what’s exciting about this week’s solution:

• It’s a great example of how doing something different can really stand out to your audience – in this case, illustration instead of photos, and a self-mailer instead of the usual envelope-enclosed fundraising package. 

  
   

• This piece also demonstrates creativity in a classic, machinable format that’s efficient for mail.