FOLD of the WEEK #277:
Right Angle Gate Fold Brochure
We've got some wild and crazy formats coming up in February, so before we dive into those, we thought it would be fun to share a smart format that you can work into your everyday project rotation. Produced by ProGraphics Communications of Atlanta, Georgia, this classic gate fold becomes mail-friendly and fun to open with the addition of a right angle fold. The brochure is for World Financial Group Canada, and it is all about advertising in public transit. The gate fold becomes a set of subway doors that open up into a larger, 6 panel spread with lots of room for content. Great for direct mail!
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